Steps to Setting up Local SEO Ad -

Setting up a Local SEO Ad involves a combination of optimizing your online presence and running targeted ads (usually via Google Ads) to attract local customers. Here’s a step-by-step guide to get you started:

✅ 1. Set Up and Optimize Your Google Business Profile

Your Google Business Profile (GBP) is foundational for Local SEO Ads.

Claim or create your business at Google Business
Add complete details:
- Business name
- Address (use your real business location)
- Phone number
- Business hours
- Website URL
Add high-quality photos and your logo
Choose the correct categories and attributes (e.g. “black-owned,” “women-led”)
Encourage customer reviews and respond to them

✅ 2. Add Location Keywords to Website and Landing Pages

Include city, neighborhood, or region in:
- Page titles and meta descriptions
- H1 headers and subheadings
- Website content
- Image ALT tags
Create dedicated location pages if you serve multiple areas

✅ 3. Set Up a Google Ads Account

Go to ads.google.com
Set up billing, timezone, and business info
Link your Google Business Profile to your Google Ads account (for Location Extensions)

✅ 4. Create a Local Search Campaign in Google Ads

Select “Create Campaign Without a Goal” (for control) or choose “Leads” or “Website Traffic”
Campaign type: Search
Networks: Uncheck “Display Network” for more accurate targeting
Set geo-targeting to your service area (city, zip code, radius)
Set budget and bidding strategy (start with Maximize Clicks or Target CPA if using conversions)

✅ 5. Use Local Keywords in Ad Groups

Create ad groups based on services + location (e.g. “Plumber Brooklyn”)
Use keyword match types:
- Exact: [plumber Brooklyn]
- Phrase: “Plumber Brooklyn”
- Broad Modified: +plumber +brooklyn (less common now with updates)

✅ 6. Write Localized Ad Copy

Include the city/area name in:
- Headlines (e.g., “Affordable Brooklyn Plumber”)
- Descriptions (“Serving Brooklyn for 15+ years”)
Use ad extensions:
- Location Extension (requires GBP)
- Call Extension
- Callout Extension (e.g., “Licensed & Insured”)

✅ 7. Set Up Conversion Tracking

Install the Google Ads Conversion Tag on your thank-you page
Use Google Tag Manager for more flexibility
Track:
- Form submissions
- Phone calls
- Click-to-call actions

✅ 8. Monitor and Optimize

Check performance weekly:
- CTR (Click-through rate)
- CPC (Cost per click)
- Conversion rate
Pause underperforming keywords or ads
Adjust bids by location or time of day
Consider A/B testing headlines or descriptions

✅ Optional: Use Local Service Ads (LSAs) (If You’re in a Qualified Industry)

Google LSAs show above regular ads with a “Google Guaranteed” badge
Best for home services (plumbers, electricians, locksmiths, realtors)
Apply at Google Local Services

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