how to charge for per video basis for social media -

Evaluate the Scope of Work

Length: How long is the video? A 30-second reel typically costs less than a 5-minute explainer video.
Complexity: Does it involve advanced editing, animations, or multiple revisions?
Shooting vs. Editing: Will you also shoot the footage or just edit pre-provided materials?
Scriptwriting: Are you responsible for creating scripts, captions, or subtitles?
Turnaround Time: Is the delivery timeline tight? Rush projects may justify higher charges.

Consider Production Levels

Basic Video: Simple edits like trimming, captions, and background music.
Intermediate: Includes multiple transitions, color grading, and basic graphics.
Advanced: High-end animations, professional sound design, or extensive revisions.

Research Market Rates

Rates vary by location, experience, and the level of production:

Beginner/Basic: $50–$150 per video.
Intermediate: $200–$500 per video.
Advanced/Professional: $600–$2000 or more per video.

Determine Usage and Value

Platform: Videos for Instagram Stories or TikTok might cost less than those intended for YouTube or advertising campaigns.
Business Impact: If the video is for paid ads or high-visibility campaigns, you can charge more.

Offer Packages

Encourage long-term work by offering bundles:

Single Video: Higher cost per video.
Bundle Deals: 4 videos/month for $XXX (discounted rate).

Add-ons to Increase Revenue

Custom thumbnails.
Platform-specific formatting (e.g., vertical for TikTok).
Social media strategy consulting.

Calculate Your Hourly Rate

Estimate how long it takes you to complete a video and ensure the per-video rate covers your desired hourly earnings.

For example:

If you want $50/hour and a video takes 4 hours, your rate should be $200 per video.

Create Transparent Contracts

Include:

Several revisions are allowed.
Turnaround time.
Licensing and usage rights.

Example Pricing Structure:

Basic: $100/video (30 sec, simple edits, 1 revision).
Intermediate: $300/video (up to 1 minute, moderate edits, 2 revisions).
Advanced: $800/video (custom graphics, animations, 3 revisions).

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