To track traffic activity on your website, you need to set up web analytics tools that collect and report data about your visitors’ behavior. Here’s a step-by-step guide to get you started:
✅ 1. Choose a Web Analytics Tool
The most popular and free option:
- Google Analytics 4 (GA4) – Great for detailed traffic tracking and visitor behavior analysis.
Other options:
- Matomo – Open-source and privacy-friendly.
- Fathom or Plausible – Simple, GDPR-compliant alternatives.
✅ 2. Create a Google Analytics Account (GA4)
- Go to https://analytics.google.com
- Sign in with your Google account.
- Click “Start Measuring” and set up a new account.
- Set up a property (this is your website).
- Choose your time zone and currency.
- Agree to the terms and click “Create.”
✅ 3. Add the GA4 Tracking Code to Your Website
If you’re using HTML:
Paste the global site tag (gtag.js) in the <head> section of every page:
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'G-XXXXXXXXXX');
</script>
(Replace G-XXXXXXXXXX with your actual GA4 Measurement ID)
If you’re using WordPress:
- Use a plugin like “Site Kit by Google” or “GA Google Analytics.”
- OR manually add the tracking code to your theme’s
<head>via Theme Editor or functions.php.
✅ 4. Verify It’s Working
- Go to your GA4 dashboard.
- Navigate to Reports > Realtime.
- Visit your website in another browser or incognito window.
- You should see your visit show up live.
✅ 5. Set Up Google Search Console (Optional but Recommended)
- Go to https://search.google.com/search-console
- Add your website and verify it (you can use your GA account to do this easily).
- It helps track search traffic and performance on Google.
✅ 6. (Optional) Connect Google Analytics to Other Tools
Google Data Studio – To visualize traffic in custom dashboards.
Google Tag Manager – For advanced event tracking (clicks, form submissions, video plays).
Google Ads – To track conversions from ad campaigns.
Thank you for reading! Please stay connected with me on all my social media platforms. @djmakeart
For more updates, tips, and inspiration. Don’t forget to explore my website djmakeart.com for exclusive content and projects. Let’s create and grow together—see you there!
Contact us through www.djmakeart.com/contact-us/
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