how to use klaviyo 

how to use klaviyo

Klaviyo is a powerful email and SMS marketing platform, especially popular with e-commerce brands for its automation and segmentation capabilities. Here’s a beginner-friendly guide to using Klaviyo effectively:

🛠️ Step-by-Step: How to Use Klaviyo

1. Create an Account

  • Go to klaviyo.com and sign up.
  • Connect your e-commerce platform (e.g., Shopify, WooCommerce, BigCommerce).

2. Import Contacts

  • Go to Audience > Lists & Segments.
  • Click Create List / Segment > choose List.
  • Upload your CSV file or sync contacts from an existing platform (like Mailchimp or Shopify).

3. Create Signup Forms

  • Navigate to Signup Forms.
  • Click Create Signup Form (popup, flyout, embedded).
  • Customize with branding, and add form fields (email, name, etc.).
  • Set display settings and publish.

4. Build Email Campaigns

  • Go to Campaigns > Create Campaign.
  • Choose Email or SMS.
  • Design the email with the drag-and-drop editor or use a pre-built template.
  • Choose your audience segment.
  • Schedule or send immediately.

5. Set Up Flows (Automation)

  • Navigate to Flows > Create Flow.
  • Choose from templates (e.g., Welcome Series, Abandoned Cart, Post-Purchase).
  • Drag & drop emails, time delays, and logic branches.
  • Example:
  • Trigger: Joins list
  • Delay: 1 day
  • Email 1: Welcome Email
  • Delay: 3 days
  • Email 2: Product Education

6. Segment Your Audience

  • Go to Lists & Segments > Create Segment.
  • Set conditions like:
    • “Has placed order at least once”
    • “Opened email in the last 30 days”
  • Segments update automatically as contacts meet the conditions.

7. Track Performance

  • Navigate to Analytics or view Reports for campaigns and flows.
  • Metrics to watch:
    • Open Rate
    • Click Rate
    • Revenue per Recipient
    • Unsubscribes

🧠 Tips for Success

  • Use Smart Sending: Avoid emailing contacts too frequently.
  • A/B Test Subject Lines: Improve open rates.
  • Use Personalization Tags: E.g., {{ first_name }}.
  • Sync with Facebook Ads: Create lookalike audiences based on email segments.

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For more updates, tips, and inspiration. Don’t forget to explore my website djmakeart.com for exclusive content and projects. Let’s create and grow together—see you there!

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