What are the top 3 SPECIFIC ranking factors for the Local 3‑Pack (Google Business Profiles)? -

The top 3 specific ranking factors for the Local 3-Pack (Google Business Profiles) are:

1. Proximity of the Business to the Searcher

What it means: How close your business location is to the person searching.
Why it matters: Google wants to show nearby results. Even if your profile is perfect, if you’re far from the searcher, you’re less likely to show up.
Pro tip: You can’t change your physical location, but you can optimize for nearby neighborhoods or service areas using relevant content on your website and in your GBP.

2. Relevance of the Business Profile to the Search Query

What it means: How well your business matches what the searcher is looking for.
What affects it:
- Your business categories (primary and secondary)
- Your business description
- Use of keywords in reviews, posts, Q&A, and services
Pro tip: Make sure your primary category is your main service (e.g., “Wedding Photographer” not just “Photographer”) and include key services/products in your GBP and website.

3. Prominence (aka Authority & Trust)

What it means: How well-known or trustworthy your business appears to be.
What affects it:
- Google reviews: Quantity, quality, and keywords used.
- Backlinks to your website
- Citations (NAP consistency across the web)
- Content: High-quality content tied to your GBP categories
- Behavioral signals: Clicks, calls, direction requests, etc.
Pro tip: Encourage detailed customer reviews, build local backlinks, and keep your business info consistent across all platforms.

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